Addressing The Needs Of The Working Millennial

Wisconsin is hiring.  Our state has a shortage of young, skilled workers and there are projects in place to help fill that gap.  Governor Walker recently approved a marketing campaign that targets millennials living in Illinois and Minnesota to come live and work in Wisconsin.   Wisconsin is currently ranking at the bottom in the Midwest for graduate retention.  This marketing effort includes advertising and social media push to attract young professionals to start their careers in Wisconsin.  Foxconn claims to be bringing 13,000 jobs to our great state, but the question remains, will there be enough skilled workers here to fill those jobs?

The aspects of prospective employers that millennials look for are vastly different than previous generations.  Flexibility, leadership opportunities, diversity, and personal development are things that this group of workers value and would contribute to building loyalty.  According to The Deloitte Millennial Survey 2018, young workers are looking to business leaders to be responsive to the needs of its’ employees.

The harsh economic landscape millennials are facing brings the need for more financial education.  Two-thirds of working millennials have nothing saved for retirement.  Student loan debt looms over their heads which puts other financial goals on hold.  They have not learned about compound interest or the Rule of 72.  This is where workplace financial wellness programs come in.

Financial wellness programs deliver fundamental money management skills.  More than half of Americans are living paycheck to paycheck.  Through better information, people can gain control of where their hard-earned cash is going so that they can focus on longer-term goals.  Financially capable individuals are happier and more productive while at work.  When employees feel their employer cares about their well-being, loyalty and engagement will follow.  If employee productivity and retention is something your organization is concerned about, contact Gold Standard Financial Wellness Company to implement a program to enrich the lives of your workforce.

Amy Vetrone is the founder and owner of Gold Standard.  Contact her today at